sexiest toilet paper poster
sign for sexiest wc on earth
Renova make big claims, but can they deliver on their promise? I enter ‘The sexiest WC on earth’, or at least in Lisbon, to find out.

Calling coloured toilet paper sexy has to be the daftest idea I’ve come across in a long while but the silliness doesn’t end there. As an inspired marketing gimmick, the manufacturers, Renova, have opened up “The sexiest WC on Earth” in Lisbon’s Praça do Comércio. Intriguing, but can a toilet really be sexy? Let’s find out.

*Spoiler alert* I’m about to show and tell you what’s inside.

After following the brightly decorated corridor, I came to a counter where I could have bought colourful souvenirs of my visit. Instead, I just paid the rather grumpy ‘toilet fairy’ 50 cents to let me go through to the cubicles.

I dutifully admired a giant yellow communal wash basin modelled after a toilet roll and an artistic display of rainbow-hued toilet rolls on one wall.

Giant yellow washbasin

coloured toilet rolls on a wall
The closest you’ll get to coloured toilet paper in this joint is this wall display.

At this point, I was wondering where the sexiness factor was going to come from. In a bid to find it, I opened one of the cubicle doors, half-hoping to find another fairy in there. There were no more fairies but if you have a thing for wood, you may get a kick out of the interiors; even I had to admit they looked good.

wooden interior of toilet cubicle
The cubicles are nicely decorated in floor to ceiling wooden strips.

Unfortunately, the toilet itself was in desperate need of a clean so I trotted off to fetch the ‘toilet fairy’ to see if she could muster a ‘cleaning fairy’ but she just shrugged and locked the cubicle to stop anyone else from seeing the mess.

The biggest disappointment, however, was that the toilet paper provided in the cubicles was white! I’d expected any colour but that, given that it’s the colour that is supposed to make the paper sexy. Perhaps I should have bought my own roll on the way in.

If you want to judge the sex appeal of these toilets for yourself, you’ll find them in Ala Nascente, Praça do Comércio, Lisbon where they’re open from 10 am to 8 pm every day. Or you can save yourself the trouble and watch their short video.

If you haven’t sorted out your accommodation yet, my article about which neighbourhoods make a good base for exploring Lisbon might help you decide where to stay.


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  1. OMG – that is so funny! Was just about to shut down my computer when your title caught my eye! Love the toilet paper wall! Talk about working the theme!

    1. Glad you found it funny 🙂 The whole concept is ridiculous – the cubicles at Portuguese airports are covered with adverts for this ‘sexy’ toilet paper but to make an ‘attraction’ out of it is bold indeed. Still, it gets people talking!

  2. Oh my gosh, that’s hilarious! I’m not a big fan of coloured loo roll, but I definitely think I’ll be adding this strange attraction to my Lisbon itinerary… although I can’t see how it’s sexy at all? It doesn’t seem overly visually appealing to me either, it looks a bit like Ikea…

  3. Oh my god that is hilarious! Oh I do hope you didn’t go all the way to Lisbon especially? And you’ve got to admit that that toilet cubicle interior isn’t exactly wipe-clean, is it? Any cleaner’s nightmare!

    1. Author

      Erm, no. That wasn’t the main reason for visiting Lisbon 😉

  4. Artsy toilet? Yes. Sexy? No.

    1. Author

      With you on that one 😉

    2. According to the Merriam-Webster dictionary:
      Definition of SEXY
      1: sexually suggestive or stimulating : EROTIC
      2: generally attractive or interesting : APPEALING

      1. Author

        Thanks, Renato. I rather think this proves my point:
        1. Unless you do something extra special with your toilet roll, normal usage isn’t an erotic experience and looking at it certainly doesn’t turn me on 😉
        2. I’ll admit that the bold colours are appealing, but only on an aesthetic level, like wallpaper or ornaments.

        1. The definition in point 2 is as valid as the one in point 1.
          Sexy job, sexy car, etc. all acrue to the point 2 of the definition, not 1! 😉

          1. Author

            I think we’ll have to agree to disagree on this one, Renato 🙂

  5. The colourful toilet paper makes for lovely wall art. Pity about them not having the samples for use in the toilets.

    1. Author

      The wall art was pretty and definitely had the novelty factor!

  6. Lol, I’m saving this for my Lisbon trip!

    1. Author

      Renova have already contacted me and promise that the fairies will be happy and helpful and the facilities spotless from now on 🙂

  7. Looks good value for 50 cents!

    1. Author

      It was worth it for the novelty factor alone!

  8. Love the coloured toilet-paper wall art and the wooden doors. Shame about the cleanliness though (and the grumpy toilet fairy LOL)!

    1. Author

      Hi Marianne, I’ve been contacted by Renova who are keen to fix those issues so don’t let that put you off 😉

Over to you. Please share your thoughts in a comment.