Effective date: 1 October 2023

1. Introduction

1.1 Purpose

This Sustainability Policy outlines our commitment to promoting sustainable travel practices within Julie Dawn Fox in Portugal (registered company: The Way Fox Unipessoal Limitada). It serves as a guide for our staff, contractors, freelancers, and partners to understand our sustainability objectives.

1.2 Scope

This policy applies to all individuals associated with our business, including staff, contractors, freelancers, and external partners. It encompasses our operations, partnerships, and interactions with clients.

1.3 Responsibility

The implementation and oversight of this Sustainability Policy are the responsibility of Julie Dawn Fox. All employees and partners are encouraged to actively contribute to its success.

2. Our Commitment to Sustainable Travel

2.1 Definition of Sustainable Travel

Sustainable travel involves minimising the negative impacts of tourism on the environment, culture, and communities while maximising the benefits. This encompasses reducing our carbon footprint, preserving local ecosystems, and supporting local communities.

2.2 Our Role in Promoting Sustainability

We are committed to being a responsible and sustainable travel consultancy by:

  • Advocating for sustainable travel practices
  • Educating clients on responsible travel behavior
  • Collaborating with local tour operators and online travel agencies that align with our sustainability values
  • Continuously improving our own sustainability efforts

2.3 Our contribution to the planet

As a proud member of 1% for the Planet®, we commit to:

  • Donating at least 1% of our gross annual revenue to vetted and approved environmental causes

3. Working From Home Sustainability

3.1 Reducing Carbon Footprint

Our operations are home-based. We recognise the environmental impact of remote work and are committed to:

  • Promoting energy-efficient practices
  • Reducing paper usage and encouraging digital communication

3.2 Energy Efficiency

  • Turning off electronic devices when not in use
  • Using energy-efficient appliances and lighting
  • Encouraging natural light and energy-saving practices in home offices

3.3 Waste Reduction

  • Minimising single-use items
  • Promoting recycling and composting
  • Responsible disposal of electronic waste 

3.4 Sustainable Transportation

  • Encouraging public transportation or eco-friendly options
  • Promoting virtual meetings to reduce the need for travel
  • Promoting the offsetting the carbon footprint of car journeys and flights

3.5 Carbon Footprint Offsetting and NetZero

For the activities that are within the direct control of Julie Dawn Fox, i.e. home office, business and personal travel and household, we commit to:

  • Measuring our carbon footprint each year using an independently verified tool
  • Reducing our carbon footprint by 20% by 2025
  • Offsetting our carbon footprint via verified offsetting projects

4. Partnerships with Local Tour Operators and Online Travel Agencies

4.1 Supplier Selection Criteria

When partnering with tour operators and online travel agencies, we prioritise those who:

  • Follow sustainable practices
  • Support local communities
  • Promote responsible tourism

4.2 Collaboration for Sustainable Practices

We aim to actively collaborate with our partners to:

  • Promote sustainable tour packages and experiences
  • Monitor and assess their sustainability efforts
  • Share best practices for reducing environmental impact

4.3 Monitoring and Compliance

We regularly review partner compliance with sustainability criteria and work with them to address any issues. Non-compliance may lead to reconsideration of our partnership.

5. Promoting Sustainable Practices to Clients

5.1 Client Education

We educate our clients on responsible travel by providing information on:

  • Local customs and traditions
  • Environmentally-friendly activities and practices
  • Respect for local communities and their cultures

5.2 Sustainable Itineraries

We design travel itineraries that prioritise:

  • Eco-friendly transportation options
  • Accommodations with sustainability certifications
  • Local, sustainable dining and shopping recommendations

5.3 Supporting Eco-Friendly Activities

We encourage clients to participate in activities that promote sustainability, such as nature walks, wildlife conservation, and cultural experiences that benefit local communities.

5.4 Responsible Travel Behavior

We advocate for responsible travel behavior, including waste reduction, water conservation, and respecting local wildlife and ecosystems.

6. Measuring and Reporting Sustainability

6.1 Key Performance Indicators (KPIs)

We will establish and track KPIs to measure our sustainability performance, including carbon footprint reduction, waste reduction, and positive impact on local communities.

6.2 Regular Reporting

We will provide regular updates on our sustainability efforts to our team, partners, and clients through our website and internal communications.

6.3 Continuous Improvement

We are committed to ongoing improvement in our sustainability practices, seeking new ways to reduce our impact and support the communities we serve.

This Sustainability Policy represents our dedication to promoting sustainable travel in Portugal, both internally and through our partnerships with local tour operators and online travel agencies. We believe that responsible travel can have a positive impact on the environment and local communities while providing enriching experiences for our clients.